According to a new report, teens are watching more television than ever, despite supposedly stiff competition from portable digital devices and the Internet.
Wall Street research firm Sanford C. Bernstein & Company conducted the study, which is titled "Why the Internet Won't Kill TV."
Todd Juenger, a senior analyst with the company, told the LA Times: "There is a popularized notion of the typical teenager [being] constantly digitally connected.”
"In fact, teens consume the vast, vast majority of their video content via traditional television."
Juenger analyzed data from Nielsen, which shows that "consumption of television by teens has stubbornly continued to grow, even as new devices have permeated their lives."
Teen TV viewing is increasing at a rate of 2.5% a year, with the typical teen watching nearly four hours of television a day.
If you’re the parent of a teenager, I’d encourage you to keep track of how much television your son or daughter watches each week. I believe ALL kids, whether teenagers or younger children, shouldn’t spend more than one hour per day in front of the tube.
And of course, parents should closely monitor the CONTENT of the programs their kids watch. A great place to go for advice on that, is the Parents Television Council website at parentstv.org.
I’m Bill Maier for WBCL.