Disney to ban ads for junk food on kids’ TV shows Show Notes

Tuesday, June 12, 2012 Host(s): Dr. Bill Maier
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The Walt Disney Company. has taken a stand against childhood obesity, but will their efforts help?

Disney recently announced it will limit junk-food advertising on its prime time TV shows aimed at kids 12 and younger. 

The company is also launching its own "Mickey Check" label for food it considers nutritious, in order to promote certain healthier foods in grocery stores.

Disney’s Chief Executive Bob Iger says "We want parents to know that the food products that we license and the ones promoted and advertised within our kids programming will be held to the same healthier standards.”

The new guidelines will take effect three years from now, and will set limits on the number of calories and amount of fat and added sugar for main and side dishes and snacks.

According to Disney, two examples of foods that wouldn’t make the cut are Kraft Foods’ Oscar Mayer Lunchables and Capri Sun products
As you may have heard me mention before, one out three children in the US is overweight or obese, and many of these kids are being diagnosed with Type 2 diabetes and other chronic diseases related to obesity.

It’s unknown how much of an impact Disney’s move will have, but it’s a step in the right direction.

My own perspective is that until America’s parents make changes in their own eating habits—and until they stop buying junk food for the kids, the epidemic of childhood obesity will just keep on...growing.

I’m Bill Maier for WBCL.

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